1、 Japanese social transformation: Love and marriage no longer dominate life choices 1.1 Normalization of lifelong non marriage and living alone The lifetime unmarried rate in Japan continues to rise, with single person households accounting for over 40%. Urban youth generally prioritize independence and freedom over marriage and love. Love is no longer a necessary […]
The future youth culture is being deeply reconstructed by three forces, with economic rationality, value orientation, and personal exclusive product iteration jointly defining the new generation’s lifestyle and consumption choices, promoting the youth culture towards a new form of self priority, low burden, and high certainty. 1、 Economic logic: pragmatic consumption becomes the underlying principle […]